Love it. This is what we need - some pretty blunt talking.
But goldarn it, it's [only] a clever PSA. No, Wathan Funeral Home isn't real. But it does have a website, so that triggered snowflake motorists with opposable thumbs capable of Google-ing are confronted with this message:
If you're here, you've probably seen our "Text and Drive" billboard. And if you have, you probably came to this website to tell us what horrible people we are for running an ad like that. And you'd be right.
It is a horrible thing for a funeral home to do. But we're not a funeral home.
We're just trying to get Canadians to stop texting and driving, which is projected to kill more people in Ontario this year than drinking and driving. That's right. More. And while most people wouldn't even think about drinking and driving, over half of Ontario drivers admit to reading texts while behind the wheel. That's more than half of the drivers on the road today risking their lives, their passengers' lives and the lives of their fellow motorists and pedestrians.
Which should make you even madder than our billboard did.
Cieslok Media designed the ad to get people thinking about the real consequences of texting and driving.
"People see and hear the words 'Don't text and drive' almost every day, but the number of people doing it keeps going up and up. So we wanted to think of a different way of saying it that would make people think about the real consequences. Which is where 'Text and drive' came from."
Bugger it. We need these for real.