With lashings of Pollution for Timmy, yum !
We all know that cars are the major source of pollution in today's cities - and if we don't know this, then we are indulging in a wee bit of cognitive dissonance, aren't we ? Hmm ?
London suffers from pollution, and by "suffers" I mean kills it's inhabitants on a regular and consistent basis.
Successive mayors have levied congestion taxes for older and/or diesel cars entering the London CBD, tried to restrict heavy vehicles, introduced bike lanes and bike share to reduce the number of car journeys under 5km. Some local councils have banned vehicles idling outside schools and impose huge fines on polluter parents who insist on picking up little Tabitha from pre-school while subjecting everyone in a 10 metre radius to a fug of exhaust and brake particulate pollution.
There have been seven high pollution alerts to residents in the past 13 months.
That's first world country living, right there. Sounds delightful.
Next step, the PR War.
The current Mayor of London has done little if nothing to continue the great work of introducing cycle ways to the capital, to encourage short trips by bike instead of revving up the ole car, and he's appointed the most useless ineffectual ever "Walking and Cycling Commissioner" in Will (No I Won't) Norman; but he is pretty decent at putting scary pictures up around town.
I don't know why they're being displayed in the Underground, when the drivers are in their cars upon the surface ... but perhaps i just don't understand advertising.
Yes, that must be it.